The Ice Bucket Challenge

It’s everywhere. In the news, in Tweets, in feeds, on Facebook, trending everywhere. It’s the #IceBucketChallenge, or the Ice Bucket Challenge. The concept is simple: when an individual is challenged, they have 24 hours either to donate $100 to research for ALS, amyotrophic lateral sclerosis (a.k.a. Lou Gehrig’s Disease) OR get ice water dumped on your head. If you accepted and completed the challenge, then you challenged three others.

Well, in a nice example of the better angels of human nature, most participants seem to be both donating and getting soaked. This is followed by an obligatory social media post containing a video of the participant undertaking the challenge. The Ice Bucket Challenge may have seemed silly at first, but it has spread like a Southern California wildfire. Celebrities, captains of industry, the hoi polloi, everyone is taking on this challenge and incidentally learning a great deal more about ALS.

How did the Ice Bucket Challenge Begin?

Where does it all come from? Like the great Lou Gehrig himself, a baseball player was diagnosed with amyotrophic lateral sclerosis. His name is Peter Frates, a former Boston College baseball captain. With his diagnosis, Frates has become somewhat of a local celebrity as he’s raised awareness of ALS among the community. But his involvement in the Ice Bucket Challenge is what ignited this movement. Last year, the ALS Association received $10,000 in donations over the course of a weekend. That same weekend this year, thanks to the Ice Bucket Challenge, they received over $1 million! In all likelihood that number will increase as this social media maneuver shows no signs of petering out soon.

Here is my own contribution to the Ice Bucket Challenge…

 

dentist-atlanta-meet-the-drDr. Hugh Flax has a passion for practicing dentistry. He takes great pleasure in changing patients’ lives through their smiles. He received his degree in dentistry at Emory University and began Flax Dental in 1987. Outside the office, Dr. Flax loves music, New Orleans, traveling and more music. Follow Flax Dental on Twitter and Facebook.

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