If you’re trying to choose the right dentist, you’re not alone. With so many options, it’s hard to know who to trust—especially when the websites all sound the same.
After decades practicing dentistry and teaching it to colleagues around the world, I’ve learned what truly matters.
Here’s what to look for if you want care that lasts.
1. Passion and Humility Matter
The best dentists I know have two things in common: they love what they do, and they never stop learning.
You can’t become great by watching YouTube videos or attending a weekend course. Real expertise takes time—and a mindset that’s always improving.
That mindset is part of our culture at Flax Dental.
2. Look for Proven Experience
Lots of dentists talk a big game. But credentials and leadership matter.
- I’ve taught cosmetic dentistry at national and international conferences.
- I served as president of the American Academy of Cosmetic Dentistry.
- I wrote a book to help patients understand how dentistry impacts total wellness—not just your smile, but your whole health.
These aren’t just achievements. They reflect a deeper commitment to doing things right, which is the foundation of how we work at Flax Dental.
3. Long-Term Patients, Long-Term Results
We’ve had patients stay with us for over 30 years—since the earliest days of my practice. Many still have the same dental work we placed decades ago, because we focused on quality and durability from the start.
That kind of longevity doesn’t come from shortcuts. It comes from thoughtful planning and trusted relationships.
4. Comfort Is Part of the Care
Not everyone loves going to the dentist—and we get that.
Some people need extra time and explanation. Others prefer sedation dentistry for a more relaxed experience. Either way, we’ve got you covered.
From the very first visit, we take time to explain:
- What needs to be done
- Why it matters
- How we’ll make it comfortable for you
No guesswork. No surprises. Just clarity and care.
5. Why Our Patients Stay
Our practice is built on:
- Relationships that last
- Consistent, high-quality cosmetic and wellness-focused care
- A calm, respectful environment that meets you where you are
We’re proud to be part of the Atlanta community—and to serve generations of families who trust us with their care.
If you’re still searching for the right dentist, we truly believe you’ll find what you’re looking for here at Flax Dental. Come visit us and see for yourself what makes our approach different.
Schedule your visit — we’d love to meet you.
Dr. Hugh Flax, owner of Flax Dental in Atlanta, GA, is a recognized expert in cosmetic and restorative dentistry.
As a former president of the American Academy of Cosmetic Dentistry (AACD) and an internationally recognized lecturer, he has contributed to advancements in the field through innovation, education, and leadership.