At Flax Dental in Sandy Springs, Atlanta, we get asked this all the time:
“Why is top-tier cosmetic dentistry so expensive?”
It’s a fair question—especially if you’ve had work done in the past that didn’t last, didn’t look right, or worse, made things more complicated. I’ve seen it all: bulky veneers, damaged gums, rushed treatment, and poor design that leaves people even more self-conscious than before.
Here’s what drives the cost—and why investing in quality the first time is almost always the better decision.
1. Experience You Can Trust
I’ve been practicing for over 30 years. I’ve served as President of the American Academy of Cosmetic Dentistry, trained at the Kois Center and Pankey Institute, and I teach other dentists how to improve their results. Patients fly in from around the country to see us, because they know we do things right.
That experience shows in every consultation, every prep, every result. If you’re trusting someone with your smile, make sure they’ve done it thousands of times.
Learn more about my background here.
2. We Don’t Use Cheap Materials or Discount Labs
You’ve probably seen it—a smile that looks way too white, too bulky, or just “off.” That usually comes down to poor lab work.
We partner with world-class ceramists who design natural-looking, translucent restorations that fit precisely and age well. It’s not just about how they look on day one—it’s about how they last.
Whether we’re doing porcelain veneers or bonding, we only use proven materials that deliver results over time.
3. Smile Design Is a Team Effort
You’re not just working with me. Our office runs like a well-practiced orchestra—each team member plays a vital role in delivering your final result.
From our comfort-focused dental assistants to the specialists we collaborate with for implants, root coverage, or gum health, everything is done with precision and care. Complex treatments like full mouth reconstruction require this kind of coordination to succeed.
We treat you like family—and that means no rushing, no shortcuts, and no surprises.
4. Your Smile Goals Determine Your Treatment—and Your Fee
Some patients just want to fix a couple of teeth. Others want a full smile makeover. We tailor every plan based on what you want to improve.
If we’re enhancing four teeth, it may involve bonding or whitening. If we’re treating 10–12 teeth with porcelain, reshaping the gums, and correcting bite issues, that’s a completely different process.
We break all of this down during your consultation. You can see before-and-after results in our Smile Gallery and get a clear understanding of what to expect.
5. Fixing Bad Work Is Always More Expensive
I’ve corrected cases where patients tried to save money by going out of the country or using a discount provider. I’ve seen veneers that popped off within months, gums that were permanently damaged, and patients left emotionally drained from the experience.
Redoing work always costs more. And it never feels good when you’re fixing something that should have been done right the first time.
We help patients like that every day. You can read their stories in our patient reviews.
Ready to Take the Next Step?
You deserve to love your smile—and we’re here to make that happen.
Call us at 404-255-9080
Book online through our appointment request form
Or stop by our office in Sandy Springs to meet the team in person.
We look forward to welcoming you to Flax Dental.
Dr. Hugh Flax, owner of Flax Dental in Atlanta, GA, is a recognized expert in cosmetic and restorative dentistry.
As a former president of the American Academy of Cosmetic Dentistry (AACD) and an internationally recognized lecturer, he has contributed to advancements in the field through innovation, education, and leadership.