Every new patient who walks through our doors is more than just a name on a schedule. At Flax Dental in Atlanta, Georgia, we treat people like family from the moment they arrive.
When someone comes in for the first time—maybe they’re nervous, maybe it’s been a while since their last visit—our mission is to make them feel safe, comfortable, and seen.
That process starts right at the front desk. You won’t find a cold greeting or a clipboard shoved in your face. Jane, our receptionist, greets you with a warm smile, offers you something from our coffee bar, and often steps out from behind the desk to welcome you personally. Our office also utilizes advanced dental technology to enhance your experience from the moment you walk in. As Jane said in a recent conversation, “We treat that person like a human being. Ask if there’s anything they need, and make them feel like part of the Flax Dental family.”
We know many patients haven’t seen a dentist in years and come in with anxiety. That’s why our hygienists and assistants document personal notes. “If someone prefers a blanket or a pillow, we have it ready. We also highlight when a patient is high fear, so we can be gentle and accommodating.”
You can often see the change happen right in front of you. One moment a patient walks in with tension on their face, the next they’re talking about their kids, a recent trip, or even their dog—and you can visibly see their shoulders relax.
“You just talk to people. How’s it been going? What’s going on in their life? Kids, dogs, travel—whatever matters to them. You see the change right away.”
If you’re feeling fearful the night before your appointment, take some deep breaths. Calming your body helps calm your mind. And if you need a little extra help, I can prescribe something mild in advance. We also offer various sedation dentistry options to ensure your comfort during procedures.
Whether you’re coming in for a cleaning or considering major work, we’re here to support you. Feel free to request an appointment at your convenience. You deserve gentle, personalized care. That’s what family does.
And that’s what we do at Flax Dental here in Atlanta.
Dr. Hugh Flax, owner of Flax Dental in Atlanta, GA, is a recognized expert in cosmetic and restorative dentistry.
As a former president of the American Academy of Cosmetic Dentistry (AACD) and an internationally recognized lecturer, he has contributed to advancements in the field through innovation, education, and leadership.